Tracy Maple says, “IBM client web sales rose 12.1% last weekend, while ChannelAdvisor reports 13.9% growth in sales last week for merchants on Amazon.

Online sales the weekend before Thanksgiving increased 12.1% compared with the same period in 2014, according to data from IBM released Monday. Meanwhile, ChannelAdvisor reported that its clients’ sales on Amazon.com, which often track broader e-commerce growth, rose 13.9% for the week ended Saturday.

According to the IBM data, collected from its e-retailer clients, consumers also spent more per order Saturday and Sunday than they did on the comparable pre-Thanksgiving weekend last year, with an average order value of $123.73, a 9.6% increase from 2014. The biggest jump in average order value was on mobile devices, which posted a 10.5% increase over last year, to $116.41. But desktop still owns the highest average order value at $128.23.

Mobile sales jumped 35% compared to the same weekend last year, with 35.9% of all online sales occurring on mobile devices, according to IBM data. Mobile traffic also surged, accounting for 56.9% of all online traffic the weekend before Thanksgiving, up 16.6% from last year.  IBM did not provide dollar figures for Saturday and Sunday, just the percent increase“.

Online sales register double-digit growth as Thanksgiving nears

Internet Retailer

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