Matt Lindner says, “Online sales account for more than 55% of the company’s overall growth so far this year.

Adding a more personal touch paid dividends online for Williams-Sonoma Inc. during the third quarter of fiscal 2015.

Williams-Sonoma, No. 20 in the Internet Retailer 2015 Top 500 Guide, reported online sales of $628.2 million during the quarter, up 7.0% from $587.0 million during the same time last year. Online sales growth accounted for 46.4% of the company’s overall sales growth.

While online sales grew during the quarter, total sales grew a bit faster. As a result, the web accounted for a slightly smaller percentage of the company’s overall revenue —51.0% in Q3 2015 compared to 51.3% during the same time last year“.

Personalization leads to online gains for Williams-Sonoma in Q3

Internet Retailer

Sharing is caring