‘The 4 Email Templates That Earned Us $100,000 in 30 Days’ – HubSpot
Matthew Scott says, “Like most small marketing agencies, we used to get 90% of new clients from referrals.
If we had more time, we’d generate leads through inbound marketing. If we had more money, we’d purchase $30,000+ in advertisements or sponsorships.
But we had limited time AND money. So we had to come up with a different solution.
As a result, we built a follow-up email system (using four highly-effective templates) that has generated $100,000 in new business in the past 30 days.
In other words, our revenue has increased by 215% since starting this system.
Crazy, right?
Our philosophy is similar to inbound marketing, generating leads by providing value, but it’s through warm emailing. You see, a lot of cold email involves spamming people, directly asking for something. Instead, we provide value up front, sharing articles or bits of information that might help our prospects“.
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