‘The four major marketing sinkholes… and how to get unstuck’ – ‘Econsultancy’ Blog
Jacob McMillen says, “Online marketing is a world fraught with danger. Some dangers are obvious. Others… not so much.
The fact that 83.7% of companies report that merely hiring for content marketing is either “somewhat difficult” or “difficult” hints at the underlying instability those in the marketing profession face.
The truth is that sinkholes in your marketing strategy can pop up out of nowhere, and once they’ve swallowed you, escape can feel impossible.
What’s worse, CMOs often unknowingly steer their teams directly into avoidable sinkholes, even with the best of intentions“.
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