‘The Importance of Testing: How one test applied to two email sends resulted in different audience responses’ – ‘MarketingExperiments’ Blog
Shelby Dorsey says, “At MarketingExperiments, sister company of MarketingSherpa and parent company of MECLABS, we believe in testing. Our Web clinics are a testament to this belief – every month we share research that is designed to help marketers do their jobs better.
This culture of testing encouraged me to run my own test.
First, I ran the test on a MarketingSherpa send. After the results of that test came back, the same test was then applied to a MarketingExperiments’ newsletter.
By running virtually the same test twice for two different audiences not only did I learn more about the preferences of ourreaders, but I also learned how incredibly important it is to test, even when you are sure you know what the results will be“.
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