‘The state of marketing attribution in Singapore’ – ‘Econsultancy’ Blog
Jeff Rajeck says, “On Thursday, November 19 dozens of brand marketers came together in Singapore for a full-day discussion of the issues that we are all facing as we drive digital change.
As with every Digital Cream event, the Chatham House Rule applied, so what was said cannot be attributed to any one marketer.
But at the end of the event, the hosts of each table helpfully provided a summary of the day’s discussions.
The Marketing Attribution Management table was sponsored by lead sponsor, Datalicious, and hosted by Rahul Mudgal, ASEAN Marketing Leader for Mercer.
Here is a summary of what was discussed that day by the client-side marketers who participated“.
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