Parry Malm says, “This week, your inbox is probably filled with Black Friday emails. And they’re all pretty much the same. “20% off now!” or “Don’t miss out!” or “Buy this TV or else I’ll club this baby seal!”

And since every retailer seems to follow the same approach, everyone else follows suit.

You don’t want to be that one brand that misses out on one of the biggest shopping days of the year.

But have consumers become desensitised to hard-discounting? This is the question I had, and here are the statistics to answer.

It’s no secret that more emails during peak sales periods result in more sales. Because email is a form of advertising. And advertising works. This is no secret.

But when we look around the advertising landscape, the most successful seasonal ads aren’t about hard discounting. Take, for example, John Lewis’ latest ad“.

What’s the best Black Friday subject line ever according to 3,892 emails?

‘Econsultancy’ Blog

Sharing is caring