Mark Traphagen says, “At the recent Marketing Land SocialPro conference in Las Vegas, Danny Sullivan interviewed Mary Engle, associate director for Advertising Practices at the US Federal Trade Commission, during a keynote presentation.

Sullivan asked Engle to clarify aspects of the FTC’s guidelines for online advertisers, content producers and social media account owners. Search Engine Land Editor-in-Chief Matt McGeepublished a very thorough live blog of the conversation here on Marketing Land.

The FTC has published an extensive FAQ that covers the guidelines and attempts to answer many questions about them.

In this article, I will provide my own commentary on the guidelines and Engle’s responses to Sullivan, as well as some of the main takeaways that I think will be most useful to managers of social media accounts“.

Commercial Relationship Disclosure On Social Media: What Does The FTC Require?

Marketing Land

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