Brian Honigman says, “Successful content marketing can be a challenging strategy to master, even for the largest organizations. Throw this strategy to a business with a strict budget and minimal resources, and you can likely expect an uphill battle.

While creating content can be a challenge in itself, it’s often what you do with the content after it’s been published that determines its effectiveness. When budget is an issue, you should tactfully maneuver your available resources by creating a smarter distribution strategy that aligns with your needs and ensures that you’re getting the most use out of your content efforts.

Below are four low-cost distribution tactics that can help best utilize your resources and improve your content-marketing strategy moving forward.

1. Repurpose long-form content

For many marketers, creating long-form content is a big time investment and can tax several departments’ resources. It can take upwards of six weeks, or even longer to publish a well-researched white paper, ebook or other type of in depth content in many cases“.

4 Ways to Increase Your Content’s Reach Without Breaking the Bank

‘Entrepreneur’ Blog

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