‘A beginner’s guide to A/B testing’ – ‘Econsultancy’ Blog
Jack Simpson says, “How do you know your website pages are performing as well as they could be if you’re not testing them to make sure? You don’t, is the honest answer.
You could be missing out on a lot of potential sales, shares, clicks, or whatever it is you’re trying to get out of your visitors.
But don’t despair, because it really isn’t a very complicated process to test and tweak your pages to get the most out of them.
The simplest way to achieve this is through A/B testing, otherwise known as split testing, and that’s what I’ll be covering in this post.
What is A/B testing?
In the simplest terms: You take a page on your site that you want to improve (version A) and create a tweaked version of it (version B). You then run both pages simultaneously and see which one performs better“.
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