Kavin Labick says, “As Cyber Monday and Black Friday approach once again, both online and in-store retailers are preparing for intense shopping—both digital and physical—across the nation.

For online retailers, preparation means hours of unglamorous, behind-the-scenes preparation, endless performance testing, countless iterative tweaks, and thorough user research to ensure that websites, apps, and electronic systems can withstand heavy traffic.

Meanwhile, in-store retailers engage with Black Friday consumers on a personal level, relying heavily upon customer service and in-store-only deals to drive revenue.

The origins of Black Friday date back to 1939. That year, Thanksgiving fell on November 30, effectively shortening the holiday shopping season—which occurred from Thanksgiving to Christmas—to less than a month. Prior to 1939, retailers preferred a longer shopping season but rarely promoted holiday sales until after Thanksgiving, mostly out of tradition“.

Go Mobile or Go Home: Why Mobile Shoppers Are Dominating Black Friday and Cyber Monday

Business.com

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