‘Ad Blocking Isn’t The End Of The World’ – ‘ReadWrite’
Jonathan Frangakis says, “Ad blocking isn’t the end of the world, it’s actually a new beginning—and smart app developers are poised to reap the benefits.
Developers, rightly, pour resources into creating great experiences in their apps. But when it comes to advertisements, there’s a fundamental problem with the underpinning business model here. Invasive and ill-timed ads have become one of the most hated facets of the modern web. So disliked, and yet so deep rooted, it could even jeopardize the future of mobile app creation—as well as the free web as we know it.
But for savvy developers willing to ditch the old approaches, it may be a golden opportunity.
Advertisers Vs. Users
Ground zero for this threat is the ongoing disconnect between two things: the need for advertising as a monetization model, and the consumer desire to stand up against negative user experiences—including irrelevant, intrusive advertising“.
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