Patricio Robles says, “The holiday shopping season is one of the marketing world’s annual highlights, but for many non-retailers, the last two months of the year are nothing more than business as usual.

Even so, the billions of dollars that retailers pour into marketing during this period can complicate matters for non-retail brands.

How can they market effectively when just about everybody is being bombarded with retail-related campaigns? Here are five tips.

1. Don’t sit on the sidelines

The holiday shopping season can be an intimidating time for non-retail marketers tasked with competing for attention as retailers spend billions courting consumers.

Although this might create the temptation to curtail marketing activity, few businesses will benefit from sitting on the sidelines“.

Five ways non-retailers can market effectively during the holiday season

‘Econsultancy’ Blog

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