‘Learning About Your Customers Through Testing’ – MarketingSherpa Blog
Courtney Eckerle says, “Mike Loveridge, Digital Marketing Manager, Humana, runs the conversion rate optimization program at Humana, which is comprised of a team of 15 testers and supporting staff.
In his interview at the MarketingSherpa Email Summit 2015 Media Center, Mike explained that the team has spent the past year getting a process in place that would walk a tricky tight rope: keeping costs down, while improving the quality of the test. Locking down this process can be difficult in an enterprise-grade company, Mike said, but especially in the insurance industry with government regulations“.
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