‘15 reasons your brand should be on Snapchat’ – ‘Econsultancy’ Blog
Jack Simpson says, ““Those who fail to learn from history are doomed to repeat it.”
That is the saying that springs to mind when I see marketers dismissing Snapchat as a significant channel. Presumably they’re the same people who realised social media was a good idea five years later than their competitors.
But when it comes to Snapchat’s importance as a marketing tool you don’t have to take my word for it. There are plenty of numbers to back up the claim.
In this post I’m going to cover some of the most compelling data-powered reasons to use this platform.
1. Snapchat has 100m daily active users
It may not be up there with Facebook’s first billion, but Snapchat is relatively young and growing at an extremely fast rate.
2. 65% of those users share content every day
Snapchat’s users are not just lurking in the background. The majority of them actively create and share content on a daily basis, so you are dealing with a highly engaged audience“.
Comments are closed.
