‘5 Tips for Marketing to Conscious Consumers’ – ‘Entrepreneur’ Blog
Rebekah Iliff says, “Conscious consumption is on the rise. People are seeking out ways to make better decisions about what to buy, and do-good brands are becoming household names — TOMS, Warby Parker and Ten Thousand Villages, just to name a few. From donating product or a portion of sales to establishing fair wages for factory workers, more and more businesses are assigning value to ethical business practices — and consumers are seeing the value in it too.
Since as early as 1936, when consumer review publication Consumer Reports was founded, consumers have craved insider information to help in their buying decisions. Today’s ethical and conscious shopping guides like Good Guide and a range of other channel-specific sitesmake it even easier to comparison shop and identify brands in line with morale priorities“.
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