Martin Beck says, “Did Google just take aim at Pinterest? The search giant announced a new photo bookmarking feature within mobile versions of Google Images with a description that sounds very similar to a certain digital scrapbooking site:

The perfect image of your next big adventure, knitting project or style-changing haircut is bound to exist somewhere out there. But what happens once you find the image? Take a screenshot? Maybe try to save the webpage? Starting today there is an easier option: you can now star and bookmark images directly from Google’s image search in your mobile browser.

Just like on Pinterest, you can return to photos — and the pages on which you found them — have bookmarked. And just as with Pinterest Boards, you can create groups of similar items. Google is calling them Collections.

Unlike, Pinterest, however, all this activity is personal to the user. There’s no way to share your choices with friends and there’s no way for people to follow what you are doing, so it would be premature to consider the new feature a full-fledged challenger to Pinterest“.

Could Google’s New Star Feature For Images Challenge Pinterest?

Marketing Land

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