Pamela Parker says, “Americans are getting more serious about their online holiday shopping as Black Friday approaches. According to aggregate e-commerce figures from HookLogic, which runs an ad network on retail sites like Walmart, Target, Best Buy and Macy’s, traffic to product pages was up 53 percent in the week beginning Monday, November 16, as compared to the baseline established in October. Compared with the previous week, traffic was up 15 percent.

Meanwhile, the folks visiting those product pages were increasingly likely to move from browsing to buying. HookLogic says the conversion rate was up 71 percent compared with the baseline period and up 10 percent from the week before“.

E-Commerce Conversion Rate Rose To 71% Higher Than October Average Last Week

Marketing Land

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