Punita Sabharawal says, “With newly launched SMB platform in India, Entrepreneur caught up with Emily Huo, Head-SMB Sales, APAC, Twitter, to know why India is a huge market for Twitter. Twitter’s newly launched self-service ads platform is trending. How does it work? We launched the self-service ads platform for India and more than 200 other countries in September. As long as you have the access to a Twitter account and a credit card (we accept Visa and MasterCard), you can get started with Twitter Ads, which is a complete self-service advertising platform for SMBs. With this, you can... [...]

Staples says, “It’s that time of year again: The first hint of frost is in the air, the conversations are turning to turkey and gift-giving, and holiday puns are dancing like sugarplums in the minds of social media managers everywhere. Small business owners already have a lot on their plates during this time of year, so when it comes to holiday marketing, it can all feel a bit overwhelming. Staples is here to help. Beyond being the one-stop shop for everything small businesses need to make more happen, below are some tips to help small businesses capitalize on this season’s top... [...]

Jonathan Frangakis says, “Ad blocking isn’t the end of the world, it’s actually a new beginning—and smart app developers are poised to reap the benefits. Developers, rightly, pour resources into creating great experiences in their apps. But when it comes to advertisements, there’s a fundamental problem with the underpinning business model here. Invasive and ill-timed ads have become one of the most hated facets of the modern web. So disliked, and yet so deep rooted, it could even jeopardize the future of mobile app creation—as well as the free web as we know it. But for savvy developers... [...]

Patricio Robles says, “In October, Twitter announced that it would be updating its Tweet button and removing the Tweet count. That update is now live, catching many who were unaware of the impending change off guard. Here’s what publishers need to know about the removal. Why Twitter removed the share count According to Twitter group product manager Michael Ducker, Twitter made the hard decision to remove counts from the Tweet button for a number of reasons. “This count does not reflect the impact on Twitter of conversation about your content — it doesn’t count replies,... [...]

Peter O’Neill says, “Wake up, B2B marketing and sales enablement automation vendors — especially those of you in North America. Many of you have not yet seriously set up shop in Europe because you consider firms there to be late adopters of marketing and sales automation. Well, they are perhaps late from your point of view, but they have now caught up. Forrester’s Global Business Technographics® Marketing Survey, 2015 reveals the proportion of B2B companies intending to buy or expand their automation projects for, among other things: content management; sales; online marketing;... [...]

Karissa Bell says, “nstagram may finally be adding support for multiple accounts. The photo sharing app is testing support for multiple accounts for Android users. The feature appears to be limited to some Android users who are part of Instagram’s beta testing program, at least for now. First spotted by Twitter users @fro_rogue — who reports the test has been live for some time — the feature allows users to add multiple accounts from the app’s main settings menu. Once added, you can browse and post from different feeds within the app”. Instagram is testing support for... [...]

Ben Davis says, “Unless you’re a reactionary, as a marketer you probably understand that automation is creating more jobs than it makes redundant. Automation, for all the scale it enables, requires human mastery of technology, process flows and customer lifecycles. Increasingly personal communications also entail the creation of more content, to suit each segment and event you identify. But as much as marketing continues to be a balance of science and art, it seems that automated copywriting software could be about to polarise the world of content. Read on to find out more, but if... [...]

Sherice Jacob says, “Looking for some inspiration for your next content marketing campaign? Curious what industry leaders and influencers are doing with their content? Prepare to be inspired! In this article, we’ll take a closer look at some of the heavy-hitters in B2B content, video, customer outreach and much more. HubSpot – the Undisputed Masters of Inbound Marketing These days, you can’t even mention “inbound marketing” without mentioning HubSpot in the same breath.  With over 120,000 followers on LinkedIn alone, they have no shortage of customers-turned-brand-advocates. Their... [...]

Brian Honigman says, “Successful content marketing can be a challenging strategy to master, even for the largest organizations. Throw this strategy to a business with a strict budget and minimal resources, and you can likely expect an uphill battle. While creating content can be a challenge in itself, it’s often what you do with the content after it’s been published that determines its effectiveness. When budget is an issue, you should tactfully maneuver your available resources by creating a smarter distribution strategy that aligns with your needs and ensures that you’re getting... [...]

Thomas Husson says, “When it comes to location-based marketing and proximity-marketing, more often than not, marketers seem fascinated by the beacon technology. With 82% of shoppers making their actual purchasing decision in-aisle, it’s no wonder that vendors are betting on beacons and indoor positioning systems to help marketers interact with consumers in real time. A year ago, Forrester warned of the hype around beacons. Despite huge interest and numerous successful pilots, we have yet to see very many successful commercial rollouts. This is not so much about the technology (even though... [...]