There are several Black Friday Sales for Internet marketers underway today (and some will continue through Cyber Monday.) Peter Beattie is putting his most popular products on sale today. Beattie is well-known for his collection of video-related marketing tools, and all his best tools are on sale here: Peter Beattie’s 2015 Black Friday Sale – All Products . Drew Laughlin is holding a Black Friday Special for Offline Consultants, a large collection of sales aids for marketers working with local businesses. Ken Sar is running a Black Friday sale on his advanced wpPopWizard plugin. It... [...]

Emma Snider says, “Yes, Thanksgiving’s about turkey, stuffing, pumpkin pie, and eating too much in general. But it’s also about gratitude. Salespeople would be nowhere without their clients. So perhaps after your food coma this year, you might take some time to give quick social media shout outs to your best and most loyal customers. And your virtual thank you notes don’t have to be extravagant. This infographic from Vital Design provides six ideas to express your gratitude to your clients, coworkers, and friends online. The suggestions are free, easy, and you might just... [...]

Scott Gerber says, “Technology is changing quickly, and as a business owner, you need to be one step ahead. From exciting developments in machine learning to Google’s increased focus on mobile SEO, companies big and small need to seize the opportunity to step up their digital profiles and market smarter. This year in particular has been momentous for companies and marketers more generally. To find out which trends are going to have the most impact, I asked 10 members of Young Entrepreneur Council (YEC) what new developments they see having an influence on business for the remainder... [...]

Jack Simpson says, “How do you know your website pages are performing as well as they could be if you’re not testing them to make sure? You don’t, is the honest answer.  You could be missing out on a lot of potential sales, shares, clicks, or whatever it is you’re trying to get out of your visitors. But don’t despair, because it really isn’t a very complicated process to test and tweak your pages to get the most out of them. The simplest way to achieve this is through A/B testing, otherwise known as split testing, and that’s what I’ll be covering in this post. What is... [...]

ReadWrite team says, “Most discussions of SDN stop at the control and data planes. However, abstraction and programmability of the management layer of the network is critical to enable cloud orchestration applications to manage, end-to-end, all the infrastructure elements of the cloud—compute, storage, and network—for more rapid application delivery. Rich Representation State Transfer (REST) and XML APIs provide access and programmability for Brocade networking equipment operating within cloud environments. In particular, the Network Operating System for the Brocade VDX Switches provides... [...]

Kavin Labick says, “As Cyber Monday and Black Friday approach once again, both online and in-store retailers are preparing for intense shopping—both digital and physical—across the nation. For online retailers, preparation means hours of unglamorous, behind-the-scenes preparation, endless performance testing, countless iterative tweaks, and thorough user research to ensure that websites, apps, and electronic systems can withstand heavy traffic. Meanwhile, in-store retailers engage with Black Friday consumers on a personal level, relying heavily upon customer service and in-store-only... [...]

Lindsay Kolowich says, “”Gratitude means thankfulness, counting your blessings, noticing simple pleasures, and acknowledging everything you receive,” wrote Marelisa Fabrega in her book How Gratitude Can Change Your Life. Practicing gratitude doesn’t just make you a more likeable person, but it can also benefit your health. In a study of character strengths, gratitude was found to be the best predictor of wellbeing. Another study found that men and women with heart disease who practiced gratitude showed significant improvement in heart health. Not to mention, it can... [...]

Andrew Davies says, “Over the past five years, marketing automation has ballooned into a billion pound industry. Many businesses of all shapes and sizes have been drawn in by the potential upside of lead nurturing, lead scoring and triggered responses to critical prospect activities. Marketing automation has promised the ability to bring efficiency and scale to marketing programs in a way that has, up until now, been impossible. As the co-founder of a B2B technology company and having spent the past few years refining our demand generation process, I know just how powerful a good marketing... [...]

Entrepreneur team says, “According to the Cone Communications Social Impact Study, 90 percent of U.S. consumers are likely to switch brands to one associated with a cause, given similar quality and price. So not only is supporting a cause good for the soul, but it’s good for business, as long as companies channel their marketing efforts to reflect their emphasis on social responsibility. To get the highest impact from cause marketing, hone the following: 1. Choose a worthy cause A brand must pick a cause that’s in-line with its values and significant to its target audience. To conjure... [...]

Jawad Khan says, “One of the biggest weekends for online retailers and eCommerce companies in the U.S, Black Friday and Cyber Monday are just a few days away. Last year, Black Friday and Thanksgiving sales reached unprecedented scales with more than $1.5 billion in a single day. This year, however, Cyber Monday, in particular, promises to be even bigger and better. But did you create your eCommerce website design with buyer conversions in mind? To take advantage from the customer surge this Black Friday, here are a few things you should do immediately. 1. Switch to a Responsive Website Design The... [...]