‘Thanksgiving weekend online sales fatten up by 25%’ – Internet Retailer
Matt Linder says, “Through the morning, Cyber Monday online sales rose 14% year over year.
The holiday shopping season is off to a lucrative start for online retailers.
Data from IBM shows that online sales grew 25.2% year over year during the four-day Thanksgiving weekend, traditionally the kickoff to the holiday shopping season. On Cyber Monday, as the Monday after Thanksgiving is called, IBM was projecting online sales to grow 18% compared to 2014 on what is often the busiest online shopping days of the year.
Traffic and sales on mobile devices are helping to drive that growth. As of 2:30 p.m. Central, IBM’s Watson Trend Benchmark Live report, which continuously updates data about retail website traffic and sales in the United States, was reporting that about 33% of all online sales were being completed on mobile devices, with mobile accounting for more than half of all online retail traffic and shoppers spending around $140 per order placed on their mobile devices“.
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