Jeremy Gin says, “With an astonishing 92 percent of consumers now reading online reviews, businesses are increasingly relying on reviews to build trust and manage their brands. But while businesses are beginning to understand the importance of reviews, most still do not use them optimally — spending money on unnecessary services while leaving low-hanging fruit unpicked.

The following are our top five under-appreciated tips for businesses to win new customers with online reviews:

1. Build a comprehensive review page.

When consumers research a new business, the first thing they often do is Google the brand name plus the words “reviews” or “complaints.” Those initial search results can define how new customers think about your business. This is why you want to make sure you can surface a high-quality review page at the top of that search engine results page“.

5 Ways to Embrace Online Reviews — Good or Bad — and Win New Customers

‘Entrepreneur’ Blog

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