‘How a Roll of Sushi Changed My View on Marketing’ – MarketingSherpa Blog
Austin McCraw says, “As a marketer, sushi really fascinates me.
I do enjoy a good sushi roll, but I am by no means a “sushi connoisseur.” However, the fact that I have met so many of them really intrigues me. How can so many people be so passionate about the rolling up of raw fish and rice?
I was recently visiting a friend, and he began to pontificate about the best local sushi restaurant, apparently rated one of the best in the world. He also claimed that I technically have never had sushi until I’d had it from this restaurant. He said I would “simply die” after just one bite (see irony). And I know my friend was not alone, for it took several weeks to get reservations for this restaurant.
Again, the sushi phenomenon fascinates me. Why would anyone wait weeks for sushi when they can just go to the local grocery store? Sushi and sushi, right?“.
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