Julia Jornsay-Silverberg says, “Social media can be an incredibly powerful tool for driving traffic to your website.

However, without analyzing your website traffic on Google Analytics it’s virtually impossible to know which social media channels are driving the most traffic.

Enter: Google Analytics Advanced Segments.

What they are

Advanced Segments enable you to isolate specific categories of website traffic within your Google Analytics reporting.

By creating Advanced Segments for your various social media channels, you are able to see exactly what channels are serving to drive traffic to your website.

What’s great about Advanced Segments is that they can be used with any of the default or custom reports on Google Analytics, making it a great way to dig in to what matters most for your business“.

How to See Which Social Media Platform Is Sending You the Most Traffic

‘Entrepreneur’ Blog

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