Anna Johansson says, “In 2015, the content marketing industry took enormous steps forward.

It’s no longer just large businesses and corporations who are investing in content, but small business are now joining the party.

However, as we reflect on the state of the digital marketing industry, it becomes apparent that one piece of the puzzle is seriously underutilized: video marketing.

This is unfortunate since corporate videos offer some of the highest returns for your marketing dollars.

The Value of Video Marketing

Put simply, search engines, social media, and internet consumers have a love affair with videos. While written blogs still deliver value, it’s clear that the content marketing industry is trending towards more visual and less textual content. As a marketer or business owner, you’ll begin to extract more value from your content marketing efforts as soon as you realize this. In particular, here’s why you need to pay attention to video“.

Meet the New Rising Star: Video Marketing Has Taken Center Stage

Business.com

Sharing is caring