‘Snapchat adds deep linking but should publishers take the bait?’ – ‘Econsultancy’ Blog

Patricio Robles says, “Earlier this year, Snapchat launched Discover, “a new way to explore Stories from different editorial teams.”

Today, Discover, which counts major publishers like CNN, Hearst, Comedy Central and Vice as content partners, looks like it may be one of Snapchat’s most consequential product offerings.

In an effort to help its publisher partners drive more eyeballs to the content they’re creating for and distributing via Discover, Snapchat has developed deep linking functionality that will allow users to be sent directly to content within the Snapchat app.

The new deep linking functionality relies on Snapcodes, which are QR codes used by the Snapchat app.

“It’s ideal to produce exclusive content for Snapchat and then talk about it on Twitter and Facebook. But it’s been tough to actually drive people there,” one source told Digiday“.

Snapchat adds deep linking but should publishers take the bait?

‘Econsultancy’ Blog