Scott Langdon says, “You’re trying to raise money for your startup, and social media makes that mission easier than ever. In fact, if you know what you’re doing, you can reach millions of people on a shoestring budget.

The big question, however, is how? Below are six quick tips for gaining exposure and raising money for your startup using social media.

1. Understand your platform.

Every social media platform has its own niche. Facebook keeps you connected with friends and family. Twitter shares content in bite-sized chunks. Google+ and LinkedIn are for networking professionally. Some people simply link all of their social media accounts together and post the same thing to all of them. But this isn’t the smartest move: You need to tailor your posts to each network you’re on.

For instance, on LinkedIn, you might post a study that addresses some of your audience’s pain points. On Facebook, you might post a funny meme that people in your target demographic will relate to“.

6 Quick Tips for a Successful Startup Social-Media Campaign

‘Entrepreneur’ Blog

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