Ginny Marvin says, “AOL has struck a deal with A+E Networks on both an ad technology and advertising fronts.

A+E will use AOL’s programmatic platform, ONE by AOL, for display and video ad targeting and delivery on A+E Network digital properties. The company will also use AOL’s content recommendation engine, Gravity, for delivering personalized content and ads on History.com.

“With consumers driving media transformation today, it’s become that much more important for publishers to deploy technology and data in new ways to offer unique, personalized experiences to their audiences,” said Bob Lord, President of AOL. “A+E Networks has been a first-mover in that regard, and we look forward to working with them to deliver increased revenue opportunities through automation.”

Mel Berning, President, Chief Revenue Officer of A+E Networks said, “A+E Networks has brought a level of flexibility to the market by affording advertisers and agencies the ability to use advanced tools and software that create more dynamic campaigns based on optimization and targeting capabilities“.

AOL Strikes Multi-Service Deal With A+E Networks For Ads And Technology

Marketing Land

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