Stephanie Carr says, “As the year draws to a close, here’s some final advertiser inspiration to make those ad budgets work harder.

Black Friday spending may have been more than $1bn lower in 2015 compared to 2014, but that meant one thing: plenty more shopping to be done.

To save marketers a headache during this busy period, we have created some top tips to help ensure your marketing campaigns are hassle free for the final burst of activity in December.

After all, consumers are ready to spend billions over the festive period (especially online!) so make sure you adjust your campaigns to make the most out of the opportunities available.

1. Identify your target audience 

Identifying your target audience is key. This will vary across your range of products or services, but it’s essential you know what type of shopper each one is. Are they discount shoppers looking for online bargains? Or shoppers looking for a special present for a loved one?“.

Give your ad campaigns a boost between Christmas and New Year

‘Econsultancy’ Blog

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