Scott Gerber says, “We all get used to using a certain tool for our sales and marketing needs.

However, with so many automation tools available, it’s a good idea to reevaluate the one we use so as to make sure it is best for our present purposes.

Automation, when used correctly, can streamline segmentation, insights, and leads.

This allows the business to nurture prospects and turn them into customers.

Below, entrepreneurs from the Young Entrepreneurs Council share what tools they prefer and why.

1. Boomerang

Our head of sales, Scott Trench, believes that the single most important thing in the sales process is follow up. He simply follows up forever until a client develops or gives a clear negative. For that, Boomerang for Gmail is our favorite automation tool. It simply moves the email back to the top of our inboxes after a set time period and makes follow-up easy. – Joshua Dorkin, BiggerPockets“.

Ready, Set, Go: 14 Favorite Automation Tools for Smarter Sales

Business.com

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