Kristen Vanstrom says, “Tons of small business owners are giving SMS marketing a try. In fact, I even used this tactic to promote my recent book launch.

Simply put, SMS marketing isn’t just reserved for franchises or even small businesses.

As a marketing consultant, I’ve experienced tons of success using this simple mobile communication tool.

With that said, failure to execute a campaign correctly could result in poor engagement and high opt-out rates. When composing your first SMS marketing campaign, follow this six-point checklist.

1. Decide on One, Single Campaign Purpose.

Are you firing out valuable information? Or maybe you’re hoping for high offer redemption on an irresistible mobile coupon. Either way, don’t overdo it. Don’t include two different announcements, an exclusive mobile offer, and then an invitation to connect on Facebook. People have short attention spans, especially when it comes to mobile communication“.

Text Savvy: 6 Point SMS Marketing Campaign Composition Checklist

Business.com

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