‘The seven deadly sins of holiday email marketing’ – ‘Econsultancy’ Blog
Patricio Robles says, “For retailers trying to win in the make-or-break holiday shopping season, no digital channel is arguably more important than email.
By some estimates, email drove a quarter of all visits that produced a sale this Black Friday, putting it ahead of organic and paid search and direct traffic.
The holiday season presents some unique challenges for email marketers, and there are a number of pitfalls that can dent email campaigns. Here are the seven deadly sins email marketers need to avoid during this period.
1. Sending too many emails
The last two months of the year are important ones for many businesses, particularly retailers. But your company’s desire for a strong year-end doesn’t give you permission tolaunch an email assault.
Instead of moving the needle, overaggressive email marketing in November and December is more likely to annoy subscribers and encourage them to unsubscribe from your list“.
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