John Lincoln says, “Content marketing, like any other business initiative, is a learned skill. It’s not as simple as sitting down at your keyboard and typing out a few bits of advice relevant to your niche. (It actually used to be a lot like this, but now it is much more competitive.) In fact, corporate blogging is a learned discipline, just like accounting, marketing and good management.

However, some business leaders see it differently. They think that they can hire a good writer to produce content, publish it on a website and watch the visitors come rolling in.

There’s much more to it than that. You need an intricate understanding of the industry and innovative things to say.

You also need to you know your SEO, social media and email marketing, and you need to understand the promotional formula that goes into blogging, which allows it to be successful. You can blog all day, but if you don’t promote it correctly, you will never reach the levels of success you are looking for“.

The Six Biggest Mistakes In Corporate Blogging

Marketing Land

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