Ben Davis says, “It’s as traditional (and as enjoyable) as Cliff Richard’s Mistletoe and Wine. Yes, we’re getting in there early with our annual trends roundups, beginning with SEO.

We’ll be featuring annual digests from many other digital channels over the coming weeks, as well as looking forward to 2016 with a few sage predictions.

So, what was most noteworthy about SEO in 2015?

Google’s Quality Rater guidelines 

Andrew Girdwood, media innovations director, Digitas LBi

There was no shortage of talking points for SEO in 2015; a reminder that this is a discipline which requires time and study to maintain at an expert level.

I argue that we’re all becoming publishers, earning audiences and then monetising those relationships and as 2015 winds to an end I’m even more firmly in that view“.

What were the big SEO trends of 2015?

‘Econsultancy’ Blog

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