‘4 Ways Advertising Agencies Can Protect Themselves From Click Fraud’ – ‘Entrepreneur’ Blog

Eli Martin says, “Click fraud, a type of pay-per-click internet fraud, is becoming more robust within the digital marketing landscape. Click fraud happens when users — or bots — intentionally click on a link with the purpose of charging someone for the click. Often times, they have no interest in the end result, causing a catastrophic impact on agencies, eating away at client budgets and negatively impacting performance.

Poor performance can hurt an agency’s reputation, causing them to lose clients. Agencies need to protect themselves and their clients to circumvent this vicious cycle.

Here are four things agencies need to do to protect their customers and their bottom line from click fraud.

If it looks too good to be true, it probably is. The same can be said for website traffic. While it’s important for agencies to consistently seek out new traffic sources, it’s just as important to always be testing“.

4 Ways Advertising Agencies Can Protect Themselves From Click Fraud

‘Entrepreneur’ Blog