Doug Conely says, “As 2015 draws to a close, it’s a good time to reflect on “what worked” with mobile advertising this year and to summarize the successful strategies you should be looking at in 2016.

Here are five top tips:

1. Respect the user

Mobile devices are highly personal. Mobile users want to decide where, when and how they interact with brands on their devices. So put the user in control. Mobile ads should be opt-in, so the user decides whether or not to engage with a brand’s message.

Crucially, mobile ads should be easy for users to dismiss, with a prominent ‘close’ box. Finally, if the ad unit covers some content on the page, design the ad so it disappears when a user scrolls and only reappears when the user stops scrolling.“.

Five tips for successful mobile advertising in 2016

‘Econsultancy’ Blog

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