Jerry Jao says, “It’s been a good holiday shopping season so far for ecommerce retailers: While there was clear fatigue for in-store shopping on Black Friday, shoppers kept their credit cards at the ready for online purchases all through the weekend. ShopperTrak reported a 10.4 percent decrease in in-store sales over the Black Friday weekend, whereas Cyber Monday punched through forecasts to hit $3.07 billion in sales, up 16 percent from last year.

But, now, it’s time to think ahead. The Black Friday through Cyber Monday weekend used to be retail’s gold standard when it came to holiday sales, but it’s obvious that the rules have already changed. Last year, December 23rd trumped Black Friday as the biggest shopping day of the year; this year, major retailers like Amazon and Wal-Mart have been rolling out Black Friday-caliber deals since November 1.

And consumers now expect these kinds of deals both long before and well after they’ve had their fill of turkey and pie“.

Forget Cyber Monday: Here Are the 2015 Holiday Retail Sales Trends

‘Entrepreneur’ Blog

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