Barry Levine says, “As marketers wrap up their strategies for this holiday season, search engine optimization (SEO) is obviously at the top of their to-do lists.

But site search, Swiftype co-founder and CEO Matt Riley told me, is a different thing. So we pinged him for a few pointers.

“They are totally different universes,” he said, with “different use cases.” His company, one of a variety of providers and methods for site search, handles this function for several hundred thousand desktop/mobile sites and apps, including those of Qualcomm, Dr. Pepper and SurveyMonkey.

In the world of web-wide search, Google is obviously the 600-pound gorilla. But it runs according to a changing, mysterious algorithm that addresses the entire world of online“.

Here’s Why Site Search Is Not Just A Smaller Google Search

Marketing Land

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