‘How to Build Up Your Influence on Social Media’ – ‘Entrepreneur’ Blog
Eric Dahan says, “By using social media, we make ourselves active and constant participants in a parallel economy that has permeated into virtually every aspect of our lives. The social economy is driven by its own markers of social currency, like recognition, status and attention from others, but its main commodity is content.
Exchanging content, therefore, is the way to attain social currency, andthat means that we should constantly be interacting with one another’s content.
For small and large businesses alike, playing in the social economy is not always easy, however. Large companies often try to shortcut their way through the social economy, in essence trying to convert their actual currency into social currency. However, the content they share is not always genuine, and as a result it often doesn’t work as well as they had hoped“.
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