Kevin Edwards says, “With the dust settled on another record-breaking trading period, what does the underlying data tell us?

This year Affiliate Window’s publishers generated £100m in revenue for 1,600 UK and US retailers across the four day Black Friday weekend bookended by Cyber Monday. That’s a 46% hike in sales revenue for 2015.

Here are six underlying trends.

1. Consumers spent more

Not only did consumers shun the high street to shop online, but they also dug deeper and splashed more cash.

The average basket was a full £7.50 higher at just over £93, making it one of the highest ever posted. Compare this to an average Friday on the network of £71 and the impact is compounded.

Typically a ‘big box’ electricals event, Black Friday for John Lewis and Currys marked exceptionally busy days and undoutedly helped drive this figure up“.

Six Black Friday trends we learned from performance marketing in 2015

‘Econsultancy’ Blog

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