John Arnold says, “We live in a digitally connected world, and that means more people than ever are leaving digital signals for marketers to follow as they use mobile apps, social media, email in-boxes and so on. And here’s the good news. People actually want marketers to follow — just not too closely. It’s all about being awesome with people, and that means being customer focused rather than obsessing over how personalized your marketing should be.

Social data offers marketers some of the best digital signals to follow for two reasons: 1) A lot of permission-based public data is made available to marketers through social platforms, and 2) Social data is full of simple and meaningful insights that can help you message to people at all stages of the customer lifecycle.

Here are five simple ways you can use social data for targeted marketing and turn some of those digital signals into customer-focused campaigns.

1. Targeting by events people follow

In July of 2015, Twitter announced the addition of Event Targeting for marketers. The built-in event calendar allows you to find trade shows, holidays, concerts and more, then gives you the ability to discover audience insights related to the followers of those events. For example, you can find total audience reach and even look at the tweets with the most engagement from the previous year“.

6 Ways to Use Social Data for Targeted Marketing

‘Entrepreneur’ Blog

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