Brandon Olson says, “You just finished writing the perfect email to your subscribers. Way to go! Now, how do you know all that time you spent crafting it was worth it?

The answer lies in your email analytics.

Analytics are an essential (and often overlooked) part of your email marketing strategy. When you know things like how many subscribers are opening your emails and what links they’re clicking, you get a look into how your subscribers feel about the content you send them. And as you discover the story told by your analytics, you can identify opportunities to make improvements and bring more value to your readers.

So what should you be looking for to measure the impact of your emails? Here are seven email marketing metrics you need to track (and what they mean):

Open rate

Your email open rate measures the effectiveness of your subject lines, as well as the best times to email your subscribers. With this insight, you can identify how you can get more people to view your emails”.

7 Email Marketing Metrics You Should Track (and What They Mean)

Aweber Blog

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