Patricio Robles says, “Effectively marketing a mobile app might be one of the most difficult tasks a marketer can face.

Research has shown that a quarter of mobile apps that are installed are never even used, and churn can exceed 50% for those that aren’t used twice within the first 12 hours after download.

For marketers, this dynamic can be very costly. Significant amounts are spent driving app installs that don’t even produce use, and high churn among users that do use apps produces a never-ending need to invest in driving app installs.

Sometimes, the economics of mobile apps just don’t make sense and some companies have decided to kill theirs.

Can new ad formats alleviate some of the pain marketers often feel?“.

Can Google’s new interactive ads reduce app install costs & churn?

‘Econsultancy’ Blog

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