Manish Patel says, “‘Tis the season to ramp up your efforts to increase customer traffic!

Advertisements and valuable content can bring your audience to your website, but what is driving them to your store this holiday season?

Even though customers are able to view and purchase items online, over 90 percent of consumers are still more inclined to buy at a physical location.

Some techniques—like direct mail and business cards—are old-fashioned ways of driving your offline sales, but modern strategies are offering more advanced techniques for connecting with your consumers digitally.

Keep up with your audience and build on-site relationships over the all-important holiday selling season with these four tips.

1. Listen and Respond to Customer Reviews With Holiday Cheer

Your customers want to know what people are saying about your products and services. 63 percent of consumers are more likely to make a purchase from a site that has reviews, and visitors who read the reviews have a 6 percent higher average order value than those who do not“.

Deck the Halls: ‘Tis the Season of Driving Offline Sales Conversion

Business.com

Sharing is caring