Jack Simpson says, “The way people act online is fundamentally changing, and with access to the behaviour of 1.1bn people each month there are few companies better placed to comment on that than Facebook. 

In his talk at the Content Marketing Summit last week, the social network’s head of agency relations, Ed Couchman, gave an interesting talk on what he believes are the three biggest changes currently happening in digital.

  • The move away from desktop to mobile.
  • An increase in more visual-based communication.
  • A tendency for discovery rather than search on mobile.

Let’s go into a bit more detail on each of those points.

A move from desktop to mobile

Alright, we get it. Mobile is growing. You’re probably all bored of hearing those words by now, as even Couchman was quick to admit“.

Three trends in online consumer behaviour, according to Facebook

‘Econsultancy’ Blog

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