Christopher Jan Benitez says, “Content marketing is a pillar on which your successful online business will stand on.

While SEO and social media are tactics that will help drive more leads and customers, both require content to make your customer acquisition campaign work.

In this post at Content Marketing Institute, defines content marketing as “the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.”

With a comprehensive content marketing plan in place, you can attract the right people to your site, thus increasing your chances of turning them into clients of your business“.

Analyze This: The Comprehensive Guide to Content Marketing Analytics

Business.com

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