‘B2B video marketing: five tips for better results’ – ‘Econsultancy’ Blog
Simon Crafts says, “Although happily it’s getting rarer, I’ve been to many pitches where the client has insisted we can’t do anything too exciting with video as ‘it’s just B2B’ – it’s incredibly frustrating.
As though the mysterious B2B audience live in a warehouse somewhere, never exposed to the latest James Bond movies or clever Meerkat-based advertising.
As most of us are aware, the B2B audience can be made up of the same mixed demographic as a lot of B2C audiences.
And in fact the sometimes-more-mundane subject matter associated with B2B can take more creativity to engage an audience.
If done right, video can create impressive results, so here are some tips to consider when producing video for B2B use, some may seem obvious but based on experience, many forget these key considerations“.
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