Mark Patron says, “Most organisations have well-defined business and IT strategies. With data becoming key to business success, a coherent data strategy is now also important.

At the Festival of Marketing the Econsultancy Digital Transformation team met with a number of marketers, and it became clear that many businesses are struggling to develop a coherent data strategy.

This blog gives a quick summary of those discussions. And for more on this topic, download these Econsultancy reports:

Benefits of having a clear data strategy

To begin with, here’s a run through of some benefits of having a clear data strategy:

  • Personalisation and targeting. If you know your customers, you can service them better.
  • Scalability. A good data strategy means you will hit fewer data related roadblocks. Buying new technology rarely fixes a lack of an underlying data strategy”.

How to create a clear data strategy for your business

‘Econsultancy’ Blog

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