Jack Simpson says, “Following on from my post about trends in online consumer behaviour according to Facebook, I wanted to share some insight from another talk I attended at the Content Marketing Summit.

This one was from Instagram’s European creative lead, Alastair Cotterill, and he was there to discuss how to get the most out of each type of visual content online.

He split visual content into four key areas:

  • Text
  • Photo
  • Video
  • Immersive

Text

It might seem odd to be talking about text in a post dedicated to visual content, but even in text-based conversation imagery has become much more important, as evidenced by the Oxford Dictionaries 2015 word of the year“.

How to succeed with visual content, according to Instagram’s top creative

‘Econsultancy’ Blog

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