Greg Sterling says, “This morning, Facebook is announcing that, globally, there are “over 50 million active business Pages” on the site. This figure includes both enterprises and small businesses. In addition, the company is announcing some new communications and customer services tools for Page owners.

In September, Facebook introduced a new public badge for Pages. Page owners who respond to 90 percent of messages within five minutes will receive a “very responsive” badge. Now Facebook is rolling out new options and messages around customer response time.

Page owners can show messages that indicate they’re able to respond “within minutes,” “within an hour,” “within hours” or “within a day.” Facebook will calculate an average response time for the Page, but the company will allow Page owners/administrators to create a public message to set customer expectations:

[E]ven if a Page typically responds to messages within an hour, they can can set their visible response time to within a day and set customer expectations accordingly. This updated feature gives Page admins more control and flexibility to use their Page as a communication channel”.

Now With 50 Million Pages, Facebook Offers New Messaging Tools & Capabilities

Marketing Land

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